Our Team’s Goal:
A Story You Like To Tell
You started your organization because something mattered to you. But somewhere between the doing and the telling, the story got muddy. We help you find it again and say it in a way that sounds like you, not like a marketing department.
Our in-house team partners with specialists across the country based on your project’s needs, ensuring you get the right expertise without sacrificing the personal attention that makes working together easy.
Our Team
Erika Mosteller
Founder, Principle
Erika Mosteller has built two businesses on a single skill most people overlook: finding the one thread running through an organization’s entire body of work and turning it into a story that moves people.
Carin Watts
Account Manager
Carin is a teacher-turned-account-manager, bringing precision, organization, and strong communication skills to each client relationship.
Patton Hunt
Marketing Manager
Patton brings experience from tourism and social media management for civic brands, combining a (slightly) perfectionist bent with humor and creativity to make brands authentically communicate in ways their audience enjoys.
Dayana Jaclan
Marketing Manager
Dayana is a digital marketing expert who specializes in making tech stacks work seamlessly, social media and email marketing yield ROI, and customer service that makes it all feel simple.
Book Erika Mosteller For Podcasts or Speaking Engagements
Erika Mosteller has built two businesses on a single skill most people overlook: finding the one thread running through an organization’s entire body of work and turning it into a story that actually moves people. As founder of Erika B. Marketing Agency, she serves mission-oriented founders and civic organizations who know what they do but struggle to say what they mean. She also co-founded Here Local Media, a print magazine dedicated to the stories that make Northwest Georgia worth loving, and the Love of Here podcast telling stories of the people of her region.
She came to entrepreneurship without a roadmap, without clients, and without a financial background — pulling $50,000 from her family’s savings account after a toxic boss, a family tragedy, and four words from her husband pushed her out the door. Her graduate training as a historian and curriculum writer turned out to be exactly the foundation she needed, giving her a researcher’s instinct for narrative and a writer’s discipline for clarity.
Building the business nearly cost her something she wasn’t willing to trade. One year in, her daughter told her how much she missed her. That moment forced a restructuring — not of her business model, but of her values. She draws a firm line now: her business exists to support her family, not replace her presence in it. That decision shapes everything about how she works and what she teaches.
Erika speaks from lived experience on women building companies without financial safety nets, personal branding for founders who hate talking about themselves, integrating entrepreneurship with intentional motherhood, and the brand storytelling strategies that help visionary organizations finally say what they actually mean.
