Believe Greater Dalton
Turning Strategy Into a Multi-Channel Movement
The Challenge
Believe Greater Dalton had powerful strategies in place—housing, workforce, revitalization, education, literacy, and pride—but the story wasn’t reaching far enough. Residents didn’t always see the progress, investors wanted proof of ROI, and the brand lacked a consistent voice across channels.
Our Approach
Updated Website as the Digital Hub
- Integrated resident-facing tools like the Discover Dalton Passes to make quality of life assets—trails, parks, local experiences—accessible in one tap.
- Developed a story-based content marketing strategy through longform articles and blogs that attract ideal audiences, including local residents and potential residents.
Social Media Growth & Storytelling
- Developed a consistent brand voice and content plan that grew reach and engagement across platforms.
- Produced campaigns like People of Dalton and Thursday Three Round-Up to humanize the work, amplify local partners, and shift the narrative from “nothing to do here” to “look what’s happening in Dalton.”
- Positioned Believe as both storyteller and convener, spotlighting wins from literacy events to housing initiatives.
- Facebook:
Achieved +63.7% follower growth with 185 new followers in 60 days.
Drove 289.5K views (+31.4%) and 3.9K content interactions (+53.3%), with a major lift in link clicks (+189.8%) showing stronger interest in community calls-to-action.
- Instagram:
Reached +18.2% follower growth with 175 new followers in 60 days.
Secured 109.6K views (+6.1%) and 2K interactions (+17.5%), underscoring increased connection with current audiences and momentum for continued brand awareness.
- LinkedIn:
Delivered significant traction on a growing channel with +510% follower growth (122 new followers) over 90 days. Generated 5,096 impressions (+268.5%) and strong engagement increases (+214.6% reactions, +133.3% reposts), signaling rising visibility among business and community leaders.
ROI-Driven Presentations & Print Assets
- Crafted investor highlight reports that clearly connected dollars and strategies to outcomes.
- Built print and presentation materials that made complex strategies simple, measurable, and inspiring.
Google Ads Grant: Amplifying the Message
- Secured and activated Google’s $10K/month Ads Grant to drive targeted traffic to the new website.
- Used ads to showcase Dalton’s strengths—housing growth, business investment, cultural experiences, and outdoor assets—positioning the community as a place where families stay, leaders move, and industries invest.
- Extended Believe’s storytelling reach beyond organic channels, ensuring both locals and outsiders see the progress and opportunities in Dalton.
Shifting Paradigms on Greater Dalton’s Outdoor Amenities
In Collaboration with Brandon Cawood Photography.
“Believe Greater Dalton’s work is rooted in a vision for our community’s future—and communicating that vision isn’t always simple. Erika helped us find our voice. She knows how to tell a story that honors the people doing the work and invites others into it.
Every project with Erika feels like a conversation with someone who genuinely believes in what we’re building. She is talented, thoughtful, and deeply invested in this community. We couldn’t ask for a better partner.”
— Anna Adamson, Executive Director, Believe Greater Dalton
The Outcome
- A unified digital presence where residents, investors, and newcomers can track growth and opportunity.
- Social content that resonates, reframing community perception and amplifying local voices.
- Investor confidence strengthened through ROI-focused reports and print collateral.
- Website traffic expanded through Google Ads Grant campaigns, spreading Dalton’s story to wider audiences and reinforcing pride of place.
The Takeaway
Through a smart mix of digital tools, social storytelling, clear ROI, and paid amplification, Erika B Marketing helped Believe Greater Dalton transform from a quiet initiative into a visible, multi-channel movement. The result: a stronger brand, a prouder community, and a message that keeps growing louder—Dalton is a place worth believing in.