Community Foundation of Northwest Georgia
Elevating the Community Foundation of Northwest Georgia
The Challenge
The Community Foundation of Northwest Georgia had an incredible story to tell: nearly $100 million in assets managed, $84 million granted to local causes, and a reputation for trust and impact. Yet, their brand presence wasn’t keeping pace with their influence. Their website needed clarity, messaging needed consistency, and their digital presence wasn’t reaching the next generation of donors and advisors. The board also needed sharper tools to help tell the Foundation’s story and activate their own networks.
Our Approach
Messaging Foundation
We began with a StoryBrand framework to simplify and sharpen the message: “Your charitable giving, our expertise, real local impact.” From concise taglines to elevator pitches tailored for different audiences, the Foundation’s value proposition became clear and repeatable.
Website Revamp
We overhauled the website to align with this new clarity. The refreshed site tells the Foundation’s story with authority, warmth, and transparency—inviting donors, advisors, and community members to engage without jargon or intimidation. Calls-to-action now guide visitors toward meaningful next steps: scheduling a conversation, subscribing to updates, or exploring giving options.
Content Creation
We produced thought leadership blogs, donor-advised fund explainers, with continued goals of creating campaign-driven landing pages that answer donor questions before they even ask.
Each piece was crafted to build trust, position the Foundation as the region’s charitable expert, and improve SEO around terms like “Northwest Georgia charitable giving” and “donor-advised funds Dalton.”
Social Media Growth
We developed a steady cadence of posts that mixed donor stories, impact statistics, and cheeky campaign lines (think: “Go Big Red. Go Legacy Mode.”). The result? Stronger reach, higher engagement, and a growing online community that sees charitable giving as accessible, not intimidating.
Across platforms, the Community Foundation’s digital presence saw significant growth in just 60 days:
Facebook: +47% followers, +65% reach, and +30% total views — led by high-performing community posts and local event highlights.
Instagram: +100% followers and +77% increase in views — with reels and visual storytelling driving engagement.
LinkedIn: +228% impressions and +80% reactions — fueled by thought-leadership posts like “Grant Applications Are Still Open,” which became the page’s top performer.
Together, these results reflect a shift from sporadic updates to a strategic, story-driven social presence that not only amplifies impact but builds genuine community connection.
Board Activation Tools
Finally, we equipped the board with user-friendly talking points, one-liners, and visual tools they could confidently share with their networks. Instead of struggling to explain complex financial vehicles, board members now have clear scripts and graphics that spark donor conversations.
The Outcome
- A unified brand message that’s simple, memorable, and flexible across audiences.
- A refreshed website that works as both an educational hub and a donor conversion tool.
- Content that positions the Foundation as the trusted choice for charitable giving management in Northwest Georgia.
- Stronger, more consistent social media engagement that reaches new donors.
- A board empowered with tools to champion the mission confidently.
The Takeaway
When a community foundation has both legendary impact and the right storytelling tools, it becomes unstoppable. For the Community Foundation of Northwest Georgia, our work turned a respected local institution into a digital and community-facing powerhouse—ready to grow the culture of giving for generations to come.