Unless you have millions of dollars to spend on ads, branding and mass-marketing won’t do much for your business. Nike, Coca Cola, and Apple can afford “branding” and mass marketing for brand recognition. Most small businesses cannot, so their “branding” ads end up like a drop in the ocean, wasting precious ad-spend and yielding little results. What actually works for small to medium sized businesses? Direct response marketing. You can track, measure, and easily pivot if something is not yielding the results you want. Read on for more about marketing for your small-medium sized organization.

How can your small business make the most of LinkedIn, and why should you be engaging on this platform?

Wondering how to write non-profit marketing copy so that donors want to give? Read on for 5 tips to help you write with the donor in mind so you can invite them into the awesome story your organization is writing.