“WHEN SOMEBODY CLICKS TO OPEN YOUR EMAIL, MAKE SURE THE TEXT THAT UNFOLDS DOESN’T LOOK LIKE A BOOK. THEY DIDN’T SIGN UP TO READ TOLSTOY.” - DONALD MILLER, MARKETING MADE SIMPLE

Wouldn’t you love to earn $36 for every $1 spent on marketing? Start using your email List effectively.

Email is one of the oldest marketing tools in the online space. But it stands the test of time for a reason: landing in someone’s inbox with a solution to their problem along with valuable information for their life or business piques curiosity, which is the first step in the sales journey.

Another HUGE reason to invest in growing your email list? You do not own your social media channels. Remember when the servers went down back in 2021 and the world lost their mind? Lesson learned: grow your email list, and use it effectively.

How do you know if your email is effective? Check the open rates and the click rates.

If you’re finding that your emails aren’t working effectively, don’t give up. Use the data to pivot and test what works. I happen to use Flodesk to create beautiful emails that stand out from the standard email services out there. (You can grab Flodesk here for 50% off your first year!)

Still not convinced that email is worth the effort? (It’s hard for me to believe, but not everyone loves crafting a witty and fun email!)

Here are the numbers:

An estimated 4 billion people use email
The average return on investment is $36 for every $1 spent on email campaigns.
Email revenue is estimated to reach $11 billion by the end of 2023. (!!!!!!!)

He’s looking to upgrade his dog bed. Browsing through the latest Pet store emails. He loves a good joke.

First steps to use email well:

Firstly, automate the process. Every time you get a new lead, enter them into a 6-series sales email sequence. If you haven’t ever written a 6-series email sequence, there’s great data behind the process outlined in Donald Miller’s Marketing Made Simple book. More on that in a future blog post!

Secondly, create at least a 12 week nurture sequence that includes 12 emails. If your new lead doesn’t purchase after the 6-email sales sequence, continue growing their trust by showing up in their inbox with valuable information every week (preferably on a Friday, the day with the highest open rates). Just because the lead wasn’t ready to buy during the sales emails doesn’t mean they won’t be ready to buy at a later time, especially if you keep helping them with good information.

Thirdly, use segmentation. Do you have a list of current customers and a list of leads? Send specific emails for each of those segments that speak to where they are in the buying process. Segmented emails have an even higher ROI than sales and nurture email sequences to entire client lists.

Lastly, have fun writing your emails. No one wants to read something boring, overly-serious, or robotic (I’m looking at you ChatGPT). Bring your brand messaging into the email, bring in some humor (humor sells!), bring in some trendy topics, always include human elements, and BOOM. You have just cut through the noise in their inbox.

Need help with any of the tips above? Don’t get overwhelmed. Get empowered! You can always book a FREE strategy session here, and we can talk about your current email strategy and the dream of your future email strategy.

Happy typing!