Should you be on LinkedIn?

In the vast landscape of social media platforms, LinkedIn stands tall as the unrivaled champion for professionals, entrepreneurs, and small business owners.

LinkedIn is not just a digital resume warehouse. It's the red carpet to skyrocketing your business. With over 774 million professionals buzzing around, LinkedIn isn’t just a platform; it’s a pulsating hub of opportunities for social selling and nurturing prospects.

You cannot be all places online in your small business. But you can choose targeted campaigns and strategies based on where your target demographic is!

Does marketing on LinkedIn make sense for your business? Read on and decide!

Snapshot Stats about LinkedIn users:

• The majority of LinkedIn users are between 25 and 34 years old, followed by users in the 35-54 age group.

• Millennials and Gen Xers are well-represented on the platform, making up a significant portion of the user base. Gen-Z is flocking to the platform as they seek jobs and career growth.

• LinkedIn attracts users with higher levels of education. A substantial portion of users have at least a bachelor's degree, and many have advanced degrees.

• Users often have above-average incomes, which is not surprising given the professional and business-oriented nature of the platform.

• LinkedIn's user base covers a spectrum of industries, but technology, finance, healthcare, marketing, and various business-related fields are more fully represented.

So what can you do for your business on LinkedIn?

1. Unleash Your Brand's Potential: LinkedIn is your canvas, and your posts are the brushstrokes that paint your brand's image. Your regular posts showcase your expertise, your dedication, and how your business changes your customer’s life. By sharing valuable content, you establish your authority in your industry and ensure your brand remains top-of-mind when potential clients are in need of your services.

2. Network with the Titans: Gone are the days of rubbing shoulders with just your next-door neighbors. On LinkedIn, your next business partner could be located states away. Networking with industry leaders and peers can open doors to collaborations, partnerships, and investments that can take your small business to the next level.

3. The Power of Engagement: LinkedIn isn't a one-sided conversation; it's a dynamic dialogue. Engaging with your audience through comments and discussions not only builds your community but also provides valuable insights. The feedback you receive can guide your business decisions and improve your offerings, or land your your next client!

4. Showcase Your Story: Behind every small business, there's a compelling narrative. Sharing your journey, struggles, and triumphs on LinkedIn humanizes your brand and makes it relatable. People connect with stories, and by weaving your own into your posts, you create emotional bonds with your audience. Just make sure to relate your stories back to your ideal demographic. Read more about getting your messaging right here

5. Unearth Talent: Small business owners often face challenges in recruiting top-notch talent. LinkedIn, however, serves as a magnet for skilled professionals actively seeking opportunities. Posting job listings and sharing insights about your company culture can attract the perfect candidates to help your business grow.

6. Stay In the Know: LinkedIn's feed is a treasure chest of industry news and insights. By actively posting and engaging with others, you stay up to date with the latest trends, which, in turn, helps you adapt and stay ahead of the competition. You can follow groups in your industry, comment on group articles to position yourself as an expert, create newsletters for your followers, or follow industry leaders’ newsletters.

7. Free (Yes, Really!) Marketing: Marketing budgets can be tight for small businesses. LinkedIn offers you a cost-effective way to reach a vast audience without burning a hole in your pocket. Your content is your marketing collateral, and it can travel far and wide. You can also share your newsletters via direct messages to your ideal clients.

Show up and give on LinkedIn for 90 days, and see how it changes your business.

Small businesses are the backbone of innovation, and LinkedIn is your megaphone.

So, if you're not already active on LinkedIn, it's time to roll up your sleeves, share your expertise, and seize the opportunities that this remarkable platform presents. Start posting, start connecting, and start thriving!

Need help with a 90 day LinkedIn strategy for your business? Grab a FREE 30 minute strategy call to talk through your goals and how you can talk about them online.

Cheers to your marketing!